The whole picture

The pillars

From knowledge to funding, from building to broadcasting: five capabilities an alternative needs to exist and last.

01Have the ideas

Knowledge

Capture, connect and retrieve what you learn.

A memory that belongs to you: your notes, your sources, your ideas, organised by you. The starting point — without ideas, nothing begins.

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02Hold your tools

Technique

Understand and steer what keeps your projects running.

See what your infrastructure is doing, without depending on a team or a budget you don't have. Keep your hand on the machine rather than submit to it.

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03Bring into being

Creation

Produce and give form to what you launch.

From idea to product: the tools to build, iterate and ship what you create, with no chain of middlemen between you and your work.

In progress

04The sinews of war

Funding

Fund what you undertake, with no intermediary taking a cut.

Two parts: raising funds and investing, and collecting your payments by your own means, without depending on an intermediary that takes its share.

By invitation

05Make yourself known

Communication

Send, reach, be heard — by your own means.

Your messages leave from your own place, with no intermediary filtering or monetising your audience. Speak to the world without asking permission.

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